This is an anecdote about Honda passed on by one of the professors of my innovation class. I haven't independently verified its accuracy (ELFS), but here it is anyway.
The story goes that Honda was studying how to penetrate the American car market. They sent over some analysts to probe the situation and do some market research. They failed. They could find no way to interest Americans in Honda cars. They gave up. Just before they were scheduled to leave, one of these analysts goes shopping on his little Honda motorbike, and a randomly-encountered random stranger saw this bike and exclaimed surprise and admiration for this novel piece of small-bike engineering. No one had seen anything quite like it.
The analyst was hit with an idea. Perhaps the way in to America was not through cars, which had been the plan, but through little motorcycles.
And the rest is automotive history.
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